I have always loved futuristic sports. This is why Lacoste’s new 75th anniversary advertisement aroused my curiosity. Lacoste’s vision of how tennis will look like by the second half of the century is really appealing.

Upon seeing the images of the advertisement I came to the conclusion that tennis players would definitely need a full-body protective cyber-gear with a laser racket to survive the game! If interested, check out the images.
The UK based ad agency Fallon London is teamed up with director Simon Ratigan to turn Miami into a foam city to illustrate that Sony’s digital imaging products create ‘images like no other.”
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