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The UK based ad agency Fallon London is teamed up with director Simon Ratigan to turn Miami into a foam city to illustrate that Sony’s digital imaging products create ‘images like no other.”

The campaign sees downtown Miami flooded with 460 million litres of foam by a machine that generates over 2 million litres of foam every minute. Over 200 Miami residents were asked to frolic in the foam while capturing events on the cameras.

All images taken on the shoot are to be loaded on to an online database.

Related links:

http://www.youtube.com/watch?v=ulMVwg3RzZ0
http://www.sony.co.uk/images/

Categories: Advertising SonyPage top